Weetabix Ultimate Sport’s Day Brunch with Tania Farah

So what is your family favourite breakfast? Here at Little Pickles HQ it is definitely Weetabix so versatile, so many ways to to eat it hot or cold, with milk or yoghurt, with fresh fruit or dried fruit, the list is endless so the kids never get bored.

So when we were invite to the ‘Ultimate Sport’s Day Brunch’ hosted by Weetabix, we wanted to know more and jumped at the chance to join everyone in London.

So Lexia and I jumped on the 7.35am (very early for a Saturday morning) train to London for our mini adventure. Then when we reached Paddington hopped on the tube, Lexia was a bit nervous about this as it was her first time on the underground but was soon enjoying the experience.

When reached The Orange in Pimlico the fun began, where there was ‘Magic Ben’ the entertainer to keep the pickles busy with balloon modeling, colouring and general messing about. While us Mummy’s chatted, giggled and found out more about Weetabix.

The lovely Tania Farah, wife of Mo joined us with her ‘Little Pickles’ Rhianna, Aisha and Aman.

The kids enjoyed Weetabix while us Mummies were treated to a very yummy brunch, I chose eggs benedict and pastries which was a real treat, very tasty, but not as healthy as Weetabix (heyho there goes my diet again, I must try harder!!)

Sian Porter also joined us to fill us in about the nutritional benefits of Weetabix

This is what I learn’t they are low fat, low sugar, high fibre, wholegrain food fortified with B vitamins (thiamin, niacin, riboflavin and folic acid), iron and 2 weetabix only contains 1/16th of your daily allowance of salt. So all in all a pretty good breakfast to help build the future champions.

Lexia enjoyed making new friends and having a trip to London, plus while we were so close we went to see Buckingham Palace, another first for her. Then we were off back to the station, leaving London to head home to the rest of the pickles in Wiltshire.

More Information on Weetabix Ultimate Sports Day

London Olympics hero Mo Farah has been revealed as the face of Weetabix’s Ultimate Sports Day campaign, which offers youngsters the chance to create and take part in their dream school sports day.

Farah’s double-gold at London 2012, coupled with his now legendary “Mobot” celebration, installed the Londoner as a national treasure and cemented his position as one the best British track stars of all time. Farah has joined forces with the nation’s favourite breakfast cereal to back a campaign that aims to encourage UK kids to get excited about exercise.

Children are invited to design a unique and exciting obstacle they would like to see at their own sports day, with two winners then seeing their creations come to life at an exciting day of sport at the Olympic Park this summer. With the London Marathon on the horizon, Weetabix has launched the Ultimate Sports Day campaign with the hope of encouraging children and parents across the UK to fuel future champions with Weetabix, and to inspire kids to get active by reigniting the passion for sport the nation felt during the 2012 Olympics.

Olympic gold medallist and Weetabix fan Mo Farah, commented: “I’m really looking forward to being part of the Weetabix Ultimate Sports Day campaign. As an athlete and, more importantly as a dad, I know how vital it is to inspire kids get active and a big part of that is making sure they get a nutritious start to the day.

“Being a champion isn’t just about being the best; it’s about looking after yourself and having the attitude to maintain that. It would be amazing if we ended up fuelling future champions this summer – and hopefully I’ll get some extra fuel ahead of the Marathon!”

On top of the Ultimate Sports Day, hundreds of kids across the UK are in with the chance to win a range of prizes, including sports equipment for their school and individual prizes such as top-of-the-range trainers.

Wendy French, Senior Brand Manager at Weetabix said; “It is enormously exciting to unite two national treasures in British sporting hero Mo Farah and Weetabix, the nation’s favourite breakfast cereal. Through the Ultimate Sports Day campaign, we’re keen to remind mums and teachers that a bowl of Weetabix in the morning helps children with stamina, building muscle and bone strength.”

In order to enter the Ultimate Sports Day campaign, simply pick up a pack and visit www.ultimatesportsday.co.uk, letting Weetabix know what a dream sports day obstacle would be: whether it’s a giant sack race or a one-of-a-kind relay – the more creative the concept, the better.

Two winners and their schools will be selected and invited to the Queen Elizabeth Olympic Park on Monday 14th July 2014, to take part in 2014’s most exciting day of sport under the watchful eye of Olympic legend Mo Farah and fuelled by Weetabix.

Written by Jessamine Hislop-Newton, Mummy to 5 Pickles, Founder and Owner of Little Pickles Markets

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